Tuesday, August 4, 2020

August 4th: Olympus announced the new M.Zuiko 100-400mm F5.0-6.3 IS!

 We’re excited that today @GetOlympus announced the new M.Zuiko 100-400mm F5.0-6.3 IS!

This lens has 200-800mm equivalent focal length, AF/MF Switch, In-Lens Image Stabilization, Compatible with MC-14 and MC-20 Teleconverters, and AF Limiter. This lens features the same dustproof and splashproof performance as the M.Zuiko PRO lens series. Despite being a 200-800mm equivalent super telephoto zoom lens, the Olympus M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens is compact and lightweight, with a length of 205.7 mm, a weight of 1,120 g and a filter diameter of 72 mm. The M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens is capable of 200-800mm equivalent1 telephoto shooting on its own, which can be further extended when paired with the optional (sold separately) M.Zuiko Digital 1.4x Teleconverter MC-14 or the M.Zuiko Digital 2x Teleconverter MC-20, for up to 1600mm equivalent.

I am also excited to use this lens for insects and such! 
The closest focusing distance across the entire zoom range is 1.3m and the maximum image magnification is 0.57x (or 0.81X with the 1.4X MC), allowing superb telemacro performance when photographing small subjects such as insects and flowers. Focus Stacking is also supported! This Focus Stacking feature captures multiple (3-15) images at different focal positions and automatically (in-camera) composites a single photo with a large depth of field that is in focus from the foreground to background.

The Olympus M.Zuiko Digital ED 100-400 f5.0-6.3 IS lens will be available for $1,499.99 (US). Shipping will begin September 8, 2020. 


Olympus also announced the OM-D E-M10 Mark IV! If you’re looking for an entry-level camera that’s still packed with great features, this is one to check out.

You can check them both out and learn more at bit.ly/NewFromOlympus!

#BreakFreeWithOlympus #EM10MarkIV #MZuiko100400mm #GetOlympus #OlympusOMD #MZuikoLens Get Olympus

Friday, July 10, 2020

Multiplicity: Fun with compositing

Informal family photo -- COVID style via multiplicity.
Tom and I teach multiplicity quite often, here is one example of how multiplicity to use.

Tom and his siblings were together for purposes of his late Dad's estate. They wore masks and social distanced, but before everyone left Tom wanted a quick informal family photo. Rather than a more traditional family image wearing masks, Tom had each one stand and quickly grabbed an image of each sibling, using the ten-second self-timer for his image. It wasn't planned. There was no clothing consultation, no hairstylists, no formal posing, no flash, no reflectors -- but Tom did not want to let the rare opportunity of all five siblings together at once be lost.
Multiplicity: Fun with compositing
Multiplicity is also a FUN Way to Learn How to Use (and Master) Layers and Masks.
July 21st 7pm Register here $99: https://www.eventbrite.com/e/113177440772
Multiplicity is a photography technique in which the same person is photographed from different angles and directions and then the bunch of photographs are digitally re-mastered in Photoshop showing clones of the person doing different things all in one photo.
If you're ready to take your creativity to a whole new level – and have fun doing it - this is the workshop for you! During this Zoom class, you'll delve into the innovative genre of multiplicity photography and what it can do for your photography.
Instructor Lisa Cuchara covers everything you need to know including what multiplicity is, when and how to use it and why you want to do it. Discuss what you need for the shoot and walk through each step of taking the photos. Learn how to bring it all together, via Photoshop, layers and masks, as Lisa gives you a step-by-step tutorial on everything you need to know.
You'll discover how to create an interesting story with a single shot – and breathe new life into your photo sessions.
Create a unique "selfie" or just pretend to find your long lost twin and post the photo to Facebook, this will be a FUN workshop!

Wednesday, July 1, 2020

Exciting Olympus Announcements including the 150-400 (1000mm effective zoom)


@GetOlympus just announced the newest updates to their lens roadmap – including a new 8-25mm F4.0 PRO, a 100-400mm lens and a telephoto macro lens! You can see the new roadmap at: getolympus.com/development

I personally am looking forward to their macro lens. I love, love, love my 60mm macro (it is my favorite lens of them all), but am looking forward to a longer macro for those more skittish critters. Olympus has LOTS of lenses, but a longer macro lens will be great to have!

2. If you’ve been waiting for @GetOlympus’ new M.Zuiko 150-400mm F4.5 TC1.25x IS PRO lens – great news! It’s scheduled to be released this winter – along with a first-ever Bird Intelligent Subject Detection AF firmware update for the E-M1X.

This is the first Olympus® interchangeable lens with a built-in 1.25x teleconverter, extending the maximum focal length to 1000mm (35mm equivalent).

Check out all of their updates: getolympus.com/development

3. How cool is THIS !!!
@GetOlympus is developing a firmware update to the E-M1X that adds Bird detection to the camera’s Intelligent Subject Detection AF! It’s scheduled for release this winter. 😊

4. Did you see that @GetOlympus just launched OM-D Webcam Beta software?

Use select OM-D cameras when calling your friends and family on programs like Zoom and Skype! Check it out at: https://learnandsupport.getolympus.com/olympus-om-d-webcam-beta.

OM-D Webcam Beta is compatible with the following camera models:
  • E-M1X
  • E-M1
  • E-M1 Mark II
  • E-M1 Mark III
  • E-M5 Mark II

Also check out Robin Wong' video on this -- https://www.youtube.com/watch?v=j7UyNrLX1Dk

5. Tom and I are excited to learn that we have three new Olympus ambassadors. Please join us to extend a very warm welcome to our newest Olympus brand ambassadors, Olympus Educators Steve Ball, Ryan Fisher, and Ben Knoot!
  • Ben Knoot is a nature photographer based in Arizona. Before graduating in 2018, he studied Environmental Policy and Environmental Education at Western Washington University in Bellingham Washington State. Ben now leads educational and instructive photography, birding and birding with a camera (BWC®) tours and workshops for Tropical Birding Tours (http://www.tropicalbirding.com). Ben’s goal while guiding is to provide a memorable, exciting and successful experience so that other people can enjoy photographing earth’s beauty as much as he does. You may have seen him on Creative Live during the free Olympus week.
  • Steve Ball is a bird photographer based in Seattle, Washington. The Pacific Northwest is where he discovered his love of photographing birds, while working for Olympus as a National Account Executive. He enjoys photographing all types of birds; both trained/education birds and birds in their natural environment. Steve also very much enjoys light painting. Steve has been voted ‘World’s Best Dad’ by his cats J
  • Ryan Fisher is a professional photographer based in Easton, PA. Primarily shooting events and weddings, but also conducts commission work including portraits, architecture, urban and rural landscapes, and some long exposure work, he’s proud to pursue his passion of photography in the community where he was born and raised, alongside his beautiful wife and three amazing kids. He owns two successful photography businesses: Lasting Image Photography by Ryan Fisher, and a photography group on Facebook he founded with the intent to educate photographers and nurture a positive photography community: “The Lehigh Valley Photography Group,” which is now 8,200 members strong, and showcases work by photographers from all over the world.
6. Lastly, There are just a few days left to get your FREE Olympus camera, with the purchase of three pro lenses

Thursday, June 25, 2020

Olympus cameras

Lots of commotion yesterday with the Olympus headlines...

I got up this morning and guess what? My Olympus camera, with all of its amazing technology (technology like live composite that no one else has) and in-camera focus stacking and pro-capture, which are just amazing, STILL WORKS!

I have received a lot of questions. The opinions herein are my own and do not reflect Olympus. I have made a note when an answer came directly from an Olympus communication to Tom and I as brand ambassadors. Certainly, time will answer some of the questions being asked, but here are some answers...
  1. Olympus will continue business as usual. The camera business is not being shut down. 
    • This was statement was officially sent to us from Olympus 

  2. Read #1 again. Don’t panic -- Olympus cameras did not implode overnight, and they are not going to spontaneously combust and disappear.

  3. Nikon is owned by Mitsubishi. Volvo is owned by Geely from China. Jaguar is owned by Tata Motor, India. Mini is owned by BMW, Germany. Lamborghini is owned by Volkswagen, Germany. I am glad that Olympus did not just close (like Kodak who could have sold their camera division) or transfer their amazing technology to another camera company. Hopefully JIP will just bankroll the camera division and let the camera team do whatever they need to do to deliver results. I seem to remember that Minolta DSLRs became Sony DSLRs. The announcement in and of itself does not worry us. Allegedly, the entire division is supposed to be included in the transition. This includes patents, R & D, inventory and most important the personnel themselves, who have worked to make the Olympus cameras what they are today. The fact that all camera sales are way down as compared to ten years ago because of cell phones impacts the entire photographic industry, not just camera companies.  

  4. Is Olympus going to stop producing cameras? It is the intention that Olympus will continue to sell and support cameras and lenses. Although specific market plans are still under negotiation with the buyer, Olympus plans to continue business in the Americas.
    • This was statement was officially sent to us from Olympus 

  5. Your Olympus warranties are still valid. The transfer is not expected to affect Olympus service and Olympus' Authorized Service Centers will continue business as usual during the transfer process.
    • This was statement was officially sent to us from Olympus 

  6. The Olympus Authorized Service Centers are conducting business as usual. Check your repair status by visiting: https://www.olympusedesk.com/cpgrepairs/cpg_servicerepair.asp  
    • This was statement was officially sent to us from Olympus 

  7. There are no plans to change product launches in 2020. Products that have been announced as under development will be introduced to the market as planned. 
    • This was statement was officially sent to us from Olympus 
    • Tom and I are looking forward to the 150-400 with the built-in 1.4X (1000mm handheld!) that is being released in 2020. We do not regret making the transition to Olympus or the fact that we just got four EM1 mark III cameras!

  8. I can tell you that Tom and I have no plans to make any changes to our gear (except add the new 150-400mm when it comes out). We absolutely love:
    • The Live Composite technology. I cannot contemplate doing night photography, light painting, cloud stacking, Neutral density photography, etc. without Live Composite – and no other system offers Live Composite. It is a game-changer for night photography. As is the new Starry night AF AI (EM1 mark iii).
    • The weather-sealed camera bodies and lenses, it is liberating to be able to photograph in the rain and not have to worry about your gear or have your creativity impeded upon by bulky rain gear. 
    • The in-camera focus stacking. I cannot tell you how many times a day we use in-camera focus stacking, capturing images with beautiful backgrounds and tack sharp subjects straight out of the camera is awesome
    • The really cool pro-capture feature where you can capture frames before you trip the shutter
    • The amazing IBIS, the image stabilization is awesome. I can routinely handhold images that were taken at 1/8 second and have taken a lot of sharp images at 1,2 and even 4 seconds!
    • The supersonic dust prevention sensor
    • The lenses with their sharp glass. The 60mm lens is my favorite, but their 12-40 2.8, 40-150 2.8, and 300mm f4 are equally great. I love being able to handhold 600mm (or 840mm with the 1.4x) -- at a fraction of the weight (and cost) of other camera lenses.
    • The ergonomic and lightweight EM1 Mark III – my favorite camera body! 

  9. I have no idea if the Olympus Educator program that Tom and I are part of will continue. Of course, we do hope that the Olympus ambassador programs will continue.

  10. The full statement of the Olympus Imaging Business memorandum of understanding (MOU) with Japan Industrial Partners, Inc. (JIP) is here: www.olympus-global.com/news/2020/nr01695.html 

  11. The Olympus Technical Support team is available to answer any product questions! Hours of operation and contact information can be found by visiting: https://www.getolympus.com/customer-service#contact 
    • This was statement was officially sent to us from Olympus
    • You can find support information for all Olympus products online by visiting: https://learnandsupport.getolympus.com/support 

  12. For the most up to date information about Olympus products in the Americas, visit: getolympus.com
    • Olympus's online portal: https://learnandsupport.getolympus.com/contact-olympus 
    • Specific inquiries can be directed to: ConsumerPR@olympus.com
Our advice is for Olympus users to keep enjoying their cameras and take lots of photographs. 

If we get any more specific information, we will share it.

Here are some of our Live Composite images -- Live Composite is not available in any other system...

Thursday, June 11, 2020

Let us share some photography tips with you

Please check out our YouTube Channel, be sure to check the subscribe button:  https://www.youtube.com/channel/UCTLin0oCdY4q-qTh0rUV7xQ?disable_polymer=true

Tuesday, June 9, 2020

Tips from the Olympus Educators

FREE - Tips from the Olympus Educators
When: June 10th 7PM

Come meet some Olympus Educator and let us share some photography tips with you. We are a group of Olympus Educators, an is an exclusive, invite-only program that offers consumer photography experiences in the form of workshops, seminars and educational forums that will enhance customer knowledge and skills. https://learnandsupport.getolympus.com/educators

This webinar is a chance for you to meet and get to know the Olympus Educators in the United States. Each photographer has their own specialties, style, and unique approach to photography. If you already shoot Olympus, have been thinking of switching to Olympus, or would like to learn more about how to use Olympus camera equipment to create stunning images, then this is your chance to meet all nineteen educators. We will be asking a series of questions and then we will take some questions from the audience as well.

Come learn who can help you on your photographic journey with the Olympus OM-D system!

We are using Olympus gear completely now. www.tinyurl.com/lisatomO

FYI, ANYONE can attend our workshops (mobile device, film camera, dSLR, mirrorless, etc.)

Olympus- New Cameras & Lenses are Here! Shop Now

Wednesday, May 13, 2020

Interview with Peter Forsgard

We are grateful for Peter Forsgård for such a wonderful interview! check it out here https://www.youtube.com/watch?v=BFxkNYgZjnc
We have enjoyed watching Peter's videos and LiveStreams, but being interviewed by him made us realize how wonderful and easy-going he is! We thank him for having us.
Get Olympus #getolympus PhotographybyLisaandTom Tom Cuchara

Peter Forsgård, Visual Content Creator, Photographer, lecturer, author, blogger, vlogger and a podcast host, Olympus European Visionary